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Midlands man is the first to be convicted under state’s new fentanyl homicide law

DEA and law enforcement partners seized brightly-colored fentanyl and fentanyl pills in 26 states last August. Dubbed “rainbow fentanyl” in the media, this trend appears to be a new method used by drug cartels to sell highly addictive and potentially deadly fentanyl made to look like candy to children and young people. “Rainbow fentanyl—fentanyl pills and powder that come in a variety of bright colors, shapes, and sizes—is a deliberate effort by drug traffickers to drive addiction amongst kids and young adults,” said DEA Administrator Anne Milgram.
DEA

A Lexington County man has been sentenced to 30 years in prison. It marks South Carolina’s first conviction for fentanyl-induced homicide.

Bradford Jovanelly, 46, was handed the maximum sentence by Circuit Court Judge Debra R. McCaslin. The Thursday conviction is the first under a state law signed by Gov. Henry McMaster last year. It allows prosecutors to hold dealers legally responsible for fatal overdoses.

“For years our community wanted this law, needed this law,” said 11th circuit solicitor Rick Hubbard Holding. “Drug dealers responsible for the deaths they cause will hopefully help reduce the prevalence of these illegal narcotics in Lexington County. This conviction and sentence reflect our commitment to fully prosecuting those who choose to destroy our communities with fentanyl.”

Jovanelly was charged after a woman was found dead in her home last year from an overdose. Investigators with the Lexington Police Department used cell phone records to trace the lethal fentanyl back to Jovanelly, who later confessed to the sale after his arrest.

Jovanelly will not be eligible for parole.

Kristina Thacker joined the South Carolina Public Radio team in September of 2025. She is a multimedia journalist with experience in both on-air reporting and production.